What’s stopping you from building your dreams instead of theirs?

Photo by Andrea Piacquadio from Pexels

Have you been thinking about starting a business for a long time now but the situation never seems to be quite right? Do you often talk about your latest “great idea” when you are with friends, but never actually take those ideas forward? In short, are you a “wantrepreneur”?

If you are, you’ve probably read plenty of articles about why people like you are the way you are. Why they don’t get around to starting their own business, and what they can do about it. You may have even tried some of the suggestions, may have even ‘dabbled’. But then you’ve reverted to your old patterns, back to dreaming and talking about your latest money making scheme but never taking it forward.

The problem with much of the advice provided in these articles, is that it focuses on the symptoms rather than the root causes. It also usually focuses on behaviour: “stop doing this, start doing that”, rather than on the thinking behind that behaviour. And, if it does focus on thinking, then it’s often grounded in shaky, unproven psychological hypotheses or, even worse, pseudoscience.

  • Fearful? Then you just need to throw away those negative excuses and visualise the outcome you want
  • You’re a perfectionist? Just accept that nothing’s ever perfect and get started
  • Feel entitled? Shake off that consumer mentality and focus on the value you can give the world

The fact of the matter is that “wantrepreneurism”, like all other self-sabotaging behaviour, is an outcome of habitual ways of thinking, Cognitive Intentions (Stevens, 2020), that you have been using since childhood. And since childhood they have been hardening into neuronal connections which take awareness and intention to overcome. Trite, or even pertinent advice, is unlikely to have an impact.

There are a number of different Cognitive Intentions which could be source of your “wantrepreneurist” behaviour. I detail a few below. But, only knowing what your specific thinking style is, for example through an Identity Compass® profile, is really going to help you. And, of course, backing up that awareness with coaching. 

Self-Sabotaging Success Strategy

In order to be successful in creating and realising a vision such as our own business, it’s important to use a balance of the success strategy Cognitive Intentions: Vision, Realisation, and Quality Control.

Any significant imbalance can be problematic, but in relation to “wantrepreneurism” having a pattern where Vision and Quality Control are relatively higher than Realisation is particularly problematic. Individuals with such a pattern will be good at coming up with ideas (Vision) but then quickly see the problems with those ideas (Quality Control). So, they never take them forward. When you speak to them, they probably say things like “I haven’t found the right idea yet”.


Quality Control success strategy can play a role here as well, but is likely to be coupled with Realisation. Perfectionists may also be detail and task orientated, and have a comparison preference for difference. These “wantrepreneurs” are always perfecting their idea, or waiting for the perfect time to launch. If they also have a preference for Options then it’s quite likely that they’ll get bored trying to get one idea perfect. The move from one business idea to another, never realising any of them.

Robert Dilts’ Disney Success Strategy can help to counteract both of these habitual thinking pattern combinations, though the former more than the latter.

Self-Unaware Level of Dynamic Intelligence™

People who are Self-Unaware (Stevens, 2020) are typically internally focussed, and often suffer from consumer mentality (the need for immediate gratification). These are individuals who are more likely to chase money and fall for “get rich quick” schemes rather than focus on what value they can offer the world and spend time developing their competence in that area. When the inevitable happens, they move onto the next “hot thing”.

It’s unlikely that anyone who is Self-Unaware is reading this article, but if you know someone like them, then their only real recourse is to a coach who can help them to increase their level of Dynamic Intelligence™.

The above are just a sample of the combinations of Cognitive Intention that can lead to “wantrepreneurism”. There are many others. And, all of them, once understood through an Identity Compass® profile, can be addressed through coaching. Coaching that will help you to become the entrepreneur you dream of being. Or you could just carry on reading the articles, and stay stuck as a ”wantrepreneur“.

If you‘re stuck but are determined to start the journey of building your dreams instead of theirs then get in touch to book a no obligation discovery call.

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